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Everybody’s talking about personalisation. It’s fun, practical and oh-so-fashionable.
Initially London proudly presents a line of one-of-a-kind, affordable gifts and indulgences featuring your personally designed monogram in stylish fonts and a wide range of thread colours.
We take the ancient tradition of the monogram and make it modern, chic and colourful. Whether it is a special birthday gift, a thank you for your host, an end-of-year gift for a great teacher, sports bags that will never go missing, practical and stylish apparel and accessories for every member of the family... we do all that and more.
We partner with brands we love which make products that meet our own personal standards of style and quality. We won’t sell anything that we wouldn’t carry, use or give ourselves.
We then embroider a monogram or personalised design that you create yourself with the MONOGRAM IT! tool.