Privacy Policy

Initially London is committed to protecting the privacy of information you share with us on our website. We make you three promises:
• to provide you with notice of your ability to opt out of information sale, rental or exchange with other marketers;
• to honour your request not to share your details with other marketers; and,
• to honour your request not to receive email or other solicitations from Initially London

Information We Collect
We need your name, address, email address, and credit/debit card number, expiration date, security code and billing address to process your order, and to forward your order confirmation to you. We also request a telephone number in case we need to contact you with any questions about your order. We pass this information on to DPD, our shipping courier, in case they need to contact you.

Your information may be made available to our website hosting partners, credit card processing companies and other service providers who assist us in operating our website or servicing you, so long as those parties agree to keep any information we provide confidential. We may also release your information when we believe it is appropriate to comply with the law, enforce our website terms and conditions, or protect our rights, property or safety.

Non-personal information such as click stream information, browser type, time and date may be provided to other parties for marketing, advertising or other uses such as analysing preferences, trends and sales statistics.

Security and Safety
We use secure server software to protect the information you provide us whenever you log in to your account. This software encrypts your information before it is forwarded to us as required under United Kingdom data protection legislation.

We safeguard your privacy by limiting access to customer account information to only those who need access to perform their job. They are required to keep the information confidential. We use only full log in and password controls on our registration and sales order systems to further safeguard your customer account information. You can review your account information at any time after logging in to our website.

All credit card information is transmitted via Secure Socket Layer (SSL) technology and is then encrypted into Initially London’s databases so only we are able to decode it. However, there can be no 100% guarantee that information transmitted over the Internet is secure. So while we do everything possible to protect your data, we cannot guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.

Changes to our privacy policy will be posted on this page and will apply only to information collected AFTER the date of the change.